The new profile of the national consumption, the struggle for more attractive prices on the shelves, the economic stability of the past 10 years in Brazil, sparked the green lights for the Design throughout the country. Regions such as the Northeast and Midwest have become great business centers, producing volume of goods like others South American countries, like Chile.

In the Southeast, Espírito Santo state moves forward and in Minas Gerais the story is no different. This scenario gave a positive economic boost for the companies to recognize the importance of investing in visual communication concerning to their products - better and visually updated packages, promotions conceived for hooking the consumer's attention at the time of purchase and establishing the attributes of value and the differentials of the brand in the market - have become an integral part of their planning. What indicates a positive change of mind concerning the importance of the Design as a competitiveness tool.

In such a favorable scenario for package design in Minas Gerais, the OBAH faces a fertile ground to sow their ideas and also invites all those involved in productive chain for a pioneering exchange of experiences among professionals from diverse sectors.

The ligths are green for you too. Go ahead!